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Search Influence Brief
Search Influence is a national, full-service, online marketing company based in New Orleans. The only New Orleans company on the 2012 Inc. 500 list, Search Influence is the largest online marketing company on the gulf coast with 35 full-time employees and 40 contract writers supporting our hundreds of direct and white label customers. For direct clients, we provide a holistic approach to Search, Social and Online Advertising. Our direct clients serve as a testbed for our scalable solutions, which provide publishers and yellow pages companies SEO products for their advertisers.
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EdgeRank: Explained in 4 Bullets
- Affinity – demonstrated “like”
- Edge Weight – depth of connection
- Recency – Self-explanatory
- Media Types – Images, Videos, Polls, etc. get more weight
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Scarf Wearing Vespa Riders Likely Own A Mac
It must be true, I read it on Statistical Fiction.
Apparently those who ride Vespas and wear scarves are more likely to own a mac!

Vennsday Diagram – Mac Owners, Courtesy of Statistical Fiction
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The Sun is Up Somewhere
This is among my favorite quotes of all time. I read it originally in Thomas Friedman’s “The World is Flat”.
Every morning in Africa, a gazelle wakes up.
It knows it must run faster than the fastest lion or it will be killed.
Every morning a lion wakes up.
It knows it must outrun the slowest gazelle or it will starve to death.
It doesn’t matter whether you are a lion or a gazelle.
When the sun comes up, you better start running.
Reference: http://neoprotectionist.org/2007/08/neoprotectionism-a-definition/
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New Orleans Recycling Routes
So I got my shiny new New Orleans Recycling bin and started filling it up. Bad news was, I had no idea when they were coming.
So I emailed Richard’s Disposal Service (btw, I love that the trash company does email so effectively) and they emailed me a route map and the guide for what can go in the can.
Don’t get me wrong, I’m sad to see Phoenix go since they really took an entrepreneurial risk in entering a market know one knew was there and I wish them well.
I’m so excited to have the City of New Orleans recycling and to have a nice can to put stuff in. Feels like the 21st century
If you need a recycling can, go to the city site and request one here.
If you are with another disposal service and would like me to make contact, let me know in the comments.
- Thanks to Emma for the link to the Metro Pickup Map and Schedule
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Google Reviews Tip
Mike Blumenthal shared an incredible tip at SEMpdx SearchFest 2011 regarding creating a shortcut to Google Reviews input box.
Shortcut to your Google places page:
You can truncate the very long, awful main URL.
Better still, link directly to the input box for reviews:
http://maps.google.com/maps/place?cid=17890642534106265499&dtab=2&action=openratings&ct=write-review
Note the addition of &dtab=2&action=openratings&ct=write-review
Awesome!
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Google Blows
Google blows.
They’re running a utility company without so much as a Public Utilities Commission for oversight.
It’s negligent business homicide.
Taken from an earlier email thread in regard to Google’s mis-attribution of reviews from the UK to a US company and Google’s inclusion of absolutely awful review snippets.
If they were the telephone company they’d be fined by the PSC for running such a poor system.
P.S. Here’s another nascent idea: http://ethicalreviewsonline.org/
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Comment Spam Is Out of Control
I just went through and cleared a dozen comments all of them spam.
This one was most offensive to me for whatever reason.
There was a question last night on #blogchat from @Yogitastic regarding moderating comments. My gosh, if we didn’t moderate comments we’d have nothing but spam and that’s even with Akismet minding the door.
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Testing Directory Submission Tools
I was doing some investigation of directory submission providers on an SEO / Internet marketing forum and came across this post offering automated directory submission from a web site called Directory Submission Tools.
I’ve been looking for ways to economize the directory submission process and thought I would give it a try with this site.
This is a personal blog, of sorts. I don’t write often and it’s usually just to catalog interesting things I find / feel that don’t fit within one of my professional outlets. So, it has almost no links whatsoever.
So, I submitted the link http://willscott.me/ with the link text “Will Scott” for which this blog ranks around position 96.
Here is what Yahoo Site Explorer thinks about http://willscott.me/ right now. (PDF Screen Shot: willscott.me – Yahoo Links:20101204)
I will update at 15, 30, 60 and 90 days to indicate new links per Yahoo and will update here at those intervals.
UPDATE: This link executes a Google search showing indexed directories: http://ow.ly/3lvIy
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