SMX GEO Masterclass Resources

Thanks for spending the day at the GEO Masterclass. This page collects every resource, tool, study, and link referenced during the class — plus a few extras that came up in Q&A.

Bookmark this page. I’ll keep it updated as the landscape evolves.

Slide Deck

📊 View the full slide deck — all four sessions, 148 slides.

My Articles & Tools

Research & Studies Referenced

Citation Behavior & AI Search Patterns

  • Provider Citation Behavior Q3 2025 — Qwairy. Platform citation rates across 118,101 AI-generated answers: Perplexity 21.87, Google AIO 17.93, ChatGPT 7.92, Copilot 2.47 citations per answer.
  • From Retrieved to Cited — AirOps, April 2026. Only 15% of ChatGPT-retrieved pages earn a citation. 217,508 pages analyzed across 7,500 commercial prompts.
  • AI Search SEO Traffic Study — Semrush, June 2025. Source for: 93% zero-click in AI sessions, AI referral traffic at 1.08%, 4.4x conversion rate, ~90% of ChatGPT citations go to pages outside top 20.
  • AI Overview Citations and Top 10 — Ahrefs, February 2026. Only 38% of AI Overview citations come from top-10 organic pages.
  • Rank Overlap After 16 Months of AIO — BrightEdge, September 2025. 16.7% overlap between AIO citations and top-10 rankings. Industry trigger rates: Education 83%, B2B Tech 82%.

Content That Wins in Google

  • 5 Data-Backed Features of Websites Winning Google in 2026 — Cyrus Shepard, Zyppy Signal. 400+ sites analyzed. Five features that predict winners: product/service offering, task completion, proprietary assets, tight topical focus, strong brand. Sites with 4-5 features win ~69% of the time.

Market Size & Adoption

Bot Traffic & Crawlers

Reddit & AI Citations

  • Reddit as an AEO Signal Source — Discovered Labs. How LLMs pull brand mentions from Reddit into AI citations.
  • AI Platform Citation Patterns — Profound AI. Reddit is the #1 most-cited source in AI models — cited 3x more than Wikipedia. Perplexity cites Reddit in 46.7% of its top sources.

Additional Sources

Tools Referenced in the Class

AI Visibility Tracking

  • Scrunch AI — Enterprise-grade, SOC 2 certified. Broad platform coverage. Demoed in Session 4.
  • Authoritas — AI SERP + citation analysis with traditional SEO integration.
  • Semrush AI Toolkit — AI features integrated with traditional metrics.
  • Ahrefs AI Features — Bot tracking and content analysis.
  • RankScale — Budget option (~€20/month, credit-based).
  • Peec AI — Budget AI visibility tracking.
  • Otterly AI — Semrush integration, 5,000+ customers.
  • WriteSonic GEO — Positioning as "Ahrefs for AI Search."
  • xFunnel — Full-service with dedicated analyst. Enterprise clients include HubSpot and Monday.com.

Content Optimization

  • Clearscope — AI response potential scoring.
  • MarketMuse — Topic modeling for comprehensive coverage.
  • Surfer SEO — Structure optimization for AI.
  • Frase — Question-based content optimization.

Schema & Entity

Bot Analytics

Agentic SEO

  • Claude Code — Anthropic’s CLI tool. The foundation of the Session 3 demo.
  • Model Context Protocol (MCP) — The standard that lets AI agents interact with external tools, APIs, and data sources.

Community & Authority

Key Frameworks from the Class

The Three Rules of AI-Citable Content (Session 2)

  1. Replace adjectives with numbers — "Fast" → "15-minute response time"
  2. Replace claims with credentials — "Expert team" → "3 board-certified specialists with 40+ years combined"
  3. Replace superlatives with sources — "Best in class" → "Rated 4.9/5 across 1,200 reviews on G2"

The GEO KPI Stack (Session 4)

  1. AI Answer Inclusion Rate — % of target queries where your brand appears
  2. Share of Voice — your citations vs. competitors across platforms
  3. Citation Quality Score — primary citation vs. passing mention
  4. AI Bot Traffic — GPTBot, ClaudeBot, PerplexityBot crawl data
  5. AI-Referred Conversion Rate — the revenue signal

The Agentic SEO Ladder (Session 3)

  1. Claude Code → conversational GSC/GA4 analysis (build this week)
  2. Scheduled tasks → weekly automated reports (set once, runs forever)
  3. URL-to-Social pipeline → article to 4-platform posts in 2 minutes
  4. AI Visibility Measurement → track citations across 5 platforms weekly
  5. Persistent AI agents → always-on workflows at agency scale

Your Action Plan

30 minutes: Run your site through the AI Website Grader. Fix the top 3 schema gaps.

2 hours: Follow the SEL article to build the Claude Code SEO Command Center.

Ongoing: Set up weekly AI visibility tracking for 20 key queries across 3 platforms. Baseline this week. Trend next week.

Video

  • GibberLink Demo — Two AI agents switch from English to machine language mid-call. ElevenLabs Hackathon winner, February 2025. Referenced in Session 1.

Connect

If you build the Claude Code setup and it changes something for you — I want to know. Email me or find me on LinkedIn.

Last updated: April 2026. This page will be updated as tools and research evolve.