Will Scott
Dictated by AI, Not Read by Anyone
AI makes drafts cheap. It does not remove the need for judgment. If your name is on the writing, you still own every sentence.
BLOG ARCHIVE
Writing
Posts on SEO, AI, and life in New Orleans, back to 2008.
Will Scott
bob
SMX Advanced 2026: Less Busywork, More GEO
Slides and summary from my SMX Advanced 2026 talk on agentic workflows, AI search visibility, and why rankings are only part of the picture.
bob
What Changed in Local Search This Week — AI Overviews, the 3-Pack, and Agentic SEO (March 24, 2026)
🤖 This post was built collaboratively by Will Scott and Bob — his AI assistant — as part of a weekly AI & local search briefing workflow. Will curated the topics and sources; Bob…
Will Scott
Bing Just Showed Us How the Sausage Gets Made
We analyzed 91 days of Bing's AI Performance data and found something Microsoft probably didn't intend to show us -- how Copilot's retrieval system actually selects sources, the "query fanout" pattern behind inflated citation…
Will Scott
AI Video Platforms for Business: A Comprehensive 2025 Comparison
This was original published on BarnacleSEO.com on November 14, 2025 -- but bad news, that site has a manual penalty. Go figure. So I'm moving it here for your enjoyment. Executive Summary Businesses seeking…
Will Scott
BlockRank and the Future of Ranking: Why Traditional SEO Still Matters
Google's new BlockRank research (covered in Search Engine Journal) shows how large language models can rank web pages by reading a query alongside multiple documents and determining which one best answers what the user's…
Will Scott
How AI Licensing Deals Determine Search Visibility in 2025
The AI content licensing landscape transformed dramatically in September-October 2025, shifting from bilateral agreements to systematic marketplace infrastructure. This comprehensive analysis examines the major deals shaping AI search results, including OpenAI's $250+ million News…
Will Scott
When should I use sameAs versus knowsAbout in Schema.org markup
When should I use sameAs versus knowsAbout in Schema.org markup to optimize a webpage for SEO, Google AI Overviews, and semantic indexing?
Will Scott
SEO Automation & AI‑Driven Optimization
I was trying to get ChatGPT to render my most recent post on Search Influence as markdown so I could check a chunking tool I made -- copying one from Dejan, Dan Petrovic, (SEO…
Will Scott
AI SEO for Lawyers: Stop Chasing Keywords, Start Building Authority
Most law firms are still stuck on outdated SEO strategies. Today, AI ranks brands based on clear entity relationships—not keywords. This guide breaks down what AI-driven SEO means for law firms, how to build…