I give talks and teach workshops on SEO, AI search, and automation.
Topics
- AI search and SEO: Describing a business clearly, structuring its content, and checking where it appears in AI answers.
- Agentic workflows: Using Claude Code for research, reporting, and repetitive SEO tasks.
- Measurement: Choosing what to track and interpreting AI citation reports.
Slides and past sessions
- SMX Advanced 2026: Less Busywork, More GEO: June 2026 · Slides and talk summary.
- Claude Code for SEO Master Class: June 25, 2026 · Past workshop listing.
- GEO Masterclass resources: Slides, articles, studies, and tools from the class.
Short speaker bio
Will Scott is an SEO and AI search expert and educator. He is the cofounder and CEO of Search Influence, based in New Orleans, and coined the term “Barnacle SEO.” He writes and teaches about SEO, AI search, and using tools such as Claude Code for SEO.
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