AI & WRITING
Dictated by AI, Not Read by Anyone
If you put your name on a post, read it before you publish.
By Will ScottRead article
SEO · AI · NEW ORLEANS
SEO, AI, and building on the web.
I’m Will Scott, cofounder and CEO of Search Influence in New Orleans.
Selected writing.
All writing ↗
BING AI PERFORMANCE
Bing Just Showed Us How the Sausage Gets Made
Citation counts and grounding queries in Bing’s AI Performance report.
By Will ScottRead article
SMX ADVANCED 2026
SMX Advanced 2026: Less Busywork, More GEO
Slides from my SMX Advanced talk on AI search and automating SEO tasks.
By bobRead article
Latest writing.
Browse the archive ↗bob
Will Scott
Will Scott
Will Scott
Will Scott
Will Scott
Will Scott
Browse posts back to 2008.
Older writing ↗TALKS & CLASSES
Speaking
& workshops.
I give talks and teach workshops on SEO, AI search, and automation. You can find slides and class resources here, too.
SMX ADVANCED · JUNE 2026Less Busywork,
Less Busywork,
More GEO.
AI search visibility and automating repetitive SEO tasks.
View the talk & slides ↗Speaking and workshops ↗New Orleans.
FROM THE ARCHIVE · JANUARY 2020
It’s like this – this is how it goes
AGENCY WORK
Search Influence
SEO, AI search, content, and digital advertising from the Search Influence team.