Will Scott
When should I use sameAs versus knowsAbout in Schema.org markup
When should I use sameAs versus knowsAbout in Schema.org markup to optimize a webpage for SEO, Google AI Overviews, and semantic indexing?
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Tag: organic-traffic
Posts on SEO, AI, and life in New Orleans, back to 2008.
Will Scott
Will Scott
What AI Search Sees – and What It Doesn’t: Lessons from Working Genius
Imagine being THE authority on a topic and still losing the AI search. That’s exactly what’s happening to Working Genius. And the problem isn’t content quality. It’s design. A series of UX decisions are…
Will Scott
The Real Impact of AI on Search Behavior
In the constantly evolving world of digital marketing, a seismic shift is underway. The way we search for information - a cornerstone of our online experience - is undergoing a profound transformation. As artificial…
Will Scott
Top 10 SEO Podcasts According to Bluesky SEOs
I do a lot of my content consumption while driving, biking, running, cooking, or in other places I can't really watch YouTube. Good SEO Podcasts are hard to find due to abandoned podcasts and…