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Posts on SEO, AI, and life in New Orleans, back to 2008.
Zenoti vs. HubSpot: Which Marketing Platform Is Right for Your Business? Marketing managers and business leaders must choose between a vertical specialist like Zenoti, designed for spas and salons, or a horizontal powerhouse like…
One of the things I love about the modern AI engines is their ability to educate. I will often go to the tools – ChatGPT mostly – to answer a question I have. I…
Imagine being THE authority on a topic and still losing the AI search. That’s exactly what’s happening to Working Genius. And the problem isn’t content quality. It’s design. A series of UX decisions are…
AI search—like Google AI Overviews, ChatGPT, Perplexity, and Copilot—doesn’t just crawl keywords. It retrieves, reasons, and synthesizes answers from sources it trusts.
Discover 15 expert tips on AI search optimization. Learn how to structure content, target entities, and balance AI and traditional SEO to improve search visibility.
During the course of our SMX Master Class on Generative Engine Optimization (GEO, aka AI SEO,) a number of topics came up that didn't have a specific connection to a slide.
Automate your Google Business Profile updates with Zapier, Google Sheets & AI tools. Boost SEO, stay visible, and save time. Watch the video to learn how! #LocalSEO #Automation
Google AI Overviews are the Cliff Clavin of search. So sure of themselves. So wrong. Like Cliff from Cheers, Google’s AI doesn’t always know the right answer, but it’s going to give you one…
In the constantly evolving world of digital marketing, a seismic shift is underway. The way we search for information - a cornerstone of our online experience - is undergoing a profound transformation. As artificial…
Higher education marketing is changing fast. As we head into 2025, new trends and technologies are reshaping how colleges and universities attract students. From authentic social media strategies to mobile-first optimization, schools must adapt…