I've been testing a number of link building services including some from Chris Palmer SEO. He and I were chatting by phone and he asked if I'd be willing to go live with him. Chris is a big fan of "tiered link building" and so I asked him for some ideas on strategy, pacing of …
Continue reading Live Q&A On Tiered Link Building With Chris Palmer SEO
Sometimes one has to do as much work, or more, preparing as they do executing.At Search Influence, we follow a business operating system based on Scaling Up from Verne Harnish. Within that system is the setting of annual initiatives. Ours typically follow the Four Decisions outlined in the book.For our "People" Initiative, which I am …
This is a brief post about the New Orleans City Business Best Places to Work annual award. New Orleans City Business, like many city business journals offers a number of awards and recognitions for the local business community. The New Orleans City Business Best Places to Work is a list of New Orleans Businesses who …
Continue reading 2020 New Orleans City Business Best Places to Work
Welcome to week-9 of Work from Home at Search Influence. Some of you may have shifted your workday focus and / or location sooner or later than we did, but likely you, too, have seen a big difference for a solid 2 months or so. I typically start our Monday morning, all-team meeting with some …
I had the good fortune to take part in Local U Advanced in Denver on September 19th. I wrote about it on the Search Influence blog. The bullet points: Sterling Sky is buying Local U We've been wrong all along about <title> tag length Google is whomping Yelp in reviews, even in Yelp's typically strong …
Continue reading Over at Search Influence: Learnings from Local U Advanced in Denver
Follow Jack Daly's prescription and you can make referrals a significant part of your marketing strategy. Jack uses the analogy of his triathlon swim coach to illustrate how easy it can be. In this era of working smarter rather than harder, referrals just make sense as this infographic from invespCRO demonstrates: 84% of people trust …
Continue reading If You Want to Win at Sales You Need An Amazing Swim Coach
Every once in a while I'm asked to contribute to a multi-person interview or, as in this case, miss the mark in response to a HARO request. The specific request was: Seeking co-owner entrepreneurs whose personalities and working styles clash, but who have found ways to successfully balance the tension. For example, different approaches to …
Continue reading Opposites, or Yin/Yang – Optimizing Angie and Will’s Potential
On occasion I get asked to take part in a media event, or in an ongoing series of posts like Barry Schwartz SEO Roundtable Series "Honor an SEO / SEM" for which I have to provide interview-like responses to a series of questions. What I love about these opportunities is they cause me to reflect. …
Search Influence laid off 5 full-time employees today and eliminated 2 part-time jobs. "It's a marathon, not a sprint" they say. Except they don't tell you it's a marathon through a battlefield. That at mile 12 you might get shot. And at mile 19 the bridge might be out and at mile 25 -- I …
Continue reading Search Influence layoffs make March 28th the worst day of the year
Scam Alert! One of our clients made an update to his map marker location, shortly after which he received a phone call from someone identifying themselves as a "Google Specialist". The caller identified that there was a location update. Verify the correct address and then said “your business is listed as miscellaneous” — our customer …
Will Scott 