If You Want to Win at Sales You Need An Amazing Swim Coach

Follow Jack Daly's prescription and you can make referrals a significant part of your marketing strategy. Jack uses the analogy of his triathlon swim coach to illustrate how easy it can be. In this era of working smarter rather than harder, referrals just make sense as this infographic from invespCRO demonstrates: 84% of people trust …

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Opposites, or Yin/Yang – Optimizing Angie and Will’s Potential

Every once in a while I'm asked to contribute to a multi-person interview or, as in this case, miss the mark in response to a HARO request. The specific request was: Seeking co-owner entrepreneurs whose personalities and working styles clash, but who have found ways to successfully balance the tension. For example, different approaches to …

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“Success” is the root of “Succession”

On occasion I get asked to take part in a media event, or in an ongoing series of posts like Barry Schwartz SEO Roundtable Series "Honor an SEO / SEM" for which I have to provide interview-like responses to a series of questions. What I love about these opportunities is they cause me to reflect. …

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Search Influence layoffs make March 28th the worst day of the year

Search Influence laid off 5 full-time employees today and eliminated 2 part-time jobs. "It's a marathon, not a sprint" they say. Except they don't tell you it's a marathon through a battlefield. That at mile 12 you might get shot. And at mile 19 the bridge might be out and at mile 25 -- I …

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Scam Alert – eGumball

Scam Alert! One of our clients made an update to his map marker location, shortly after which he received a phone call from someone identifying themselves as a "Google Specialist". The caller identified that there was a location update. Verify the correct address and then said “your business is listed as miscellaneous” — our customer …

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