Discover 15 expert tips on AI search optimization. Learn how to structure content, target entities, and balance AI and traditional SEO to improve search visibility.
Author: Will Scott
Resources for GEO (AI SEO) Master Class
During the course of our SMX Master Class on Generative Engine Optimization (GEO, aka AI SEO,) a number of topics came up that didn't have a specific connection to a slide.
Zapier + ChagGPT Automate Your Google Business Profile Updates
Automate your Google Business Profile updates with Zapier, Google Sheets & AI tools. Boost SEO, stay visible, and save time. Watch the video to learn how! #LocalSEO #Automation
To Win AI SEO: Become A Discovery Optimization Expert
Google AI Overviews are the Cliff Clavin of search. So sure of themselves. So wrong. Like Cliff from Cheers, Google’s AI doesn’t always know the right answer, but it’s going to give you one anyway — confidently, whether it’s right or not. Bad news if you rely on search for accurate information. But great news …
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The Real Impact of AI on Search Behavior
In the constantly evolving world of digital marketing, a seismic shift is underway. The way we search for information - a cornerstone of our online experience - is undergoing a profound transformation. As artificial intelligence (AI) continues to advance, it's not just changing the tools we use; it's redefining our entire approach to finding answers.
Bonus Podcast Episode: Higher Ed Marketing in 2025
Higher education marketing is changing fast. As we head into 2025, new trends and technologies are reshaping how colleges and universities attract students. From authentic social media strategies to mobile-first optimization, schools must adapt to meet Gen Z’s expectations. Check out the podcast: Apple Podcasts. Read the source article: Higher Education Marketing Institute. Social Media …
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Podcast SEO Best Practices: Boost Discoverability on Spotify and Apple Podcasts
Learn how to optimize your podcast for native platforms like Spotify and Apple Podcasts. From metadata to engagement metrics, improve your show’s discoverability with these proven SEO strategies.
Top 10 SEO Podcasts According to Bluesky SEOs
I do a lot of my content consumption while driving, biking, running, cooking, or in other places I can't really watch YouTube. Good SEO Podcasts are hard to find due to abandoned podcasts and spam. Bluesky, a replacement for the social network which will not be named, is popping with SEO knowledge, so I thought …
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You Don’t Need A Problem for A Solution
Anyone who has ever tried to edit on Wikipedia knows that seasoned Wiki editors can be particularly... ... particular, shall we say. One such particularity (peculiarity, pecadillo) is actually a good cue for those of us who write for the web. We’ve been trained by Google and SEO tools that longer is better so we …
AI or Die AI Content Resources
References Earlier presentations on AI content Will Scott AI Content Presentations These presentations were more conceptual and focused on content repurposing for link-building. I recommend reviewing the latest as it includes some additional ideas regarding distribution. Articles Search Engine Land Repurposing content with AI: Streamlining blog roundups and skyscraper posts Near Media Robot Revolution & …
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