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Category: ai
To Win AI SEO: Become A Discovery Optimization Expert
Google AI Overviews are the Cliff Clavin of search. So sure of themselves. So wrong. Like Cliff from Cheers, Google’s AI doesn’t always know the right answer, but it’s going to give you one anyway — confidently, whether it’s right or not. Bad news if you rely on search for accurate information. But great news …
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The Real Impact of AI on Search Behavior
In the constantly evolving world of digital marketing, a seismic shift is underway. The way we search for information - a cornerstone of our online experience - is undergoing a profound transformation. As artificial intelligence (AI) continues to advance, it's not just changing the tools we use; it's redefining our entire approach to finding answers.
You Don’t Need A Problem for A Solution
Anyone who has ever tried to edit on Wikipedia knows that seasoned Wiki editors can be particularly... ... particular, shall we say. One such particularity (peculiarity, pecadillo) is actually a good cue for those of us who write for the web. We’ve been trained by Google and SEO tools that longer is better so we …
Fun with ChatGPT: How are mold and mildew different?
Mold and mildew are both types of fungi, but they differ in their appearance, locations where they grow, and the way they affect surfaces. Widescreen image depicting the differences between mold and mildew in a domestic setting. On the left, you can see mold, and on the right, mildew. Each is shown in typical household …
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Yes, you can talk to ChatGPT
Below is a transcript from a conversation I had with the ChatGPT App. Yes, ChatGPT has an iPhone App - Android, too, I bet - and you can use voice to talk to it. I had an idea for my State of Search Presentation in which I wanted to look at technologies that were fringe …
Using Claude.ai to Summarize Existing Content
This was a fun, quick exercise. I was interested in what Claude.ai would come up with when I asked it to summarize an existing piece of content. For this exercise, I chose to ask it to give me 3 distinct summaries of Higher Education Inbound Marketing: The Key to Engaging Students and Parents. Some considerations …
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Robots, Revolution, And The Death of ChatGPT
I presented at Pubcon on AI Content last week. I’m sharing this in case any of you are interested in tools and tactics to up your AI Content game. This was a redo of a presentation I gave in the spring, wherein I looked at several AI content tools and case studies. I also used …
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Will Scott 