Google AI Overviews are the Cliff Clavin of search. So sure of themselves. So wrong. Like Cliff from Cheers, Google’s AI doesn’t always know the right answer, but it’s going to give you one anyway — confidently, whether it’s right or not. Bad news if you rely on search for accurate information. But great news …
Continue reading To Win AI SEO: Become A Discovery Optimization Expert
In the constantly evolving world of digital marketing, a seismic shift is underway. The way we search for information - a cornerstone of our online experience - is undergoing a profound transformation. As artificial intelligence (AI) continues to advance, it's not just changing the tools we use; it's redefining our entire approach to finding answers.
Higher education marketing is changing fast. As we head into 2025, new trends and technologies are reshaping how colleges and universities attract students. From authentic social media strategies to mobile-first optimization, schools must adapt to meet Gen Z’s expectations. Check out the podcast: Apple Podcasts. Read the source article: Higher Education Marketing Institute. Social Media …
Continue reading Bonus Podcast Episode: Higher Ed Marketing in 2025
Learn how to optimize your podcast for native platforms like Spotify and Apple Podcasts. From metadata to engagement metrics, improve your show’s discoverability with these proven SEO strategies.
I do a lot of my content consumption while driving, biking, running, cooking, or in other places I can't really watch YouTube. Good SEO Podcasts are hard to find due to abandoned podcasts and spam. Bluesky, a replacement for the social network which will not be named, is popping with SEO knowledge, so I thought …
Continue reading Top 10 SEO Podcasts According to Bluesky SEOs
Anyone who has ever tried to edit on Wikipedia knows that seasoned Wiki editors can be particularly... ... particular, shall we say. One such particularity (peculiarity, pecadillo) is actually a good cue for those of us who write for the web. We’ve been trained by Google and SEO tools that longer is better so we …
So if you're wondering How much should I be paying an agency for SEO? Reddit may have your answer. This was my reply to the question of how much this Reddit user should be paying for SEO. I'd be happy to hear your opinions as well.
This was a fun, quick exercise. I was interested in what Claude.ai would come up with when I asked it to summarize an existing piece of content. For this exercise, I chose to ask it to give me 3 distinct summaries of Higher Education Inbound Marketing: The Key to Engaging Students and Parents. Some considerations …
Continue reading Using Claude.ai to Summarize Existing Content
I presented at Pubcon on AI Content last week. I’m sharing this in case any of you are interested in tools and tactics to up your AI Content game. This was a redo of a presentation I gave in the spring, wherein I looked at several AI content tools and case studies. I also used …
Continue reading Robots, Revolution, And The Death of ChatGPT
I asked ChatGPT to summarize my recent article on LinkedIn on Higher Education SEO and this is what it came up with. I had previously fed it examples of some of my more provocative work. What do you think? In this eye-opening piece, I dig into the untapped potential of Search Engine Optimization (SEO) within …
Continue reading Unlock the Higher Education SEO Goldmine: Secrets They Don’t Want You to Know!
Will Scott 