Last updated: December 11, 2025
On this page you will find links to stuff I want to share. Think of it like a Will Scott, AI SEO Expert, branded link tree. I’m trying to get better about adding to this list.
#1: Search Influence
Below are links to recent presentations, articles, and mentions. Please use the links immediately below to connect with me on Social Media.
Hey! Also. Help me out, please. If you saw me speak in one of the talks listed below, please go to the associated LinkedIn post and leave a comment. Thanks!
AI SEO Tools I’ve Built
AI Website Grader – a simple AI SEO analysis too that looks at some of the most important factors for AI Search. Claude and I worked hard to use free libraries rather than AI tokens.
Chunk Extractor for AI Search – AI doesn’t read pages, it reads passages (chunks.) Yes, this is an oversimplification, but this tool breaks pages into the kind of chunks AI loves.
Let’s Connect!
I’m on a lot of the socials, but I’m most likely to respond on:
Present, but not as likely to engage:
Sponsored Research
AI Search in Higher Education: How Prospects Search in 2025 – UPCEA / Search Influence
Recent Articles
Higher Education Marketing Institute:
150+ Higher Education Marketing Resources: 2025 Directory – A comprehensive directory of podcasts, blogs, newsletters, and professional associations built specifically for enrollment marketers. Every resource is verified and the collection will be updated regularly. If you work in higher ed marketing and want to stay current without hunting down sources yourself, this is the shortcut.
Barnacle SEO:
AI Video Platforms for Business 2025 – November 14, 2025
A comprehensive comparison of 10 AI video generation platforms for business use, evaluating API access, avatar quality, pricing ($15-$120/month), and real-world capabilities. HeyGen and Synthesia lead the pack for marketing teams needing to scale video production.
Higher Education Marketing Institute:
11 Higher Education SEO Firms for AI Search 2026 –
November 1, 2025
Industry guide comparing leading higher education marketing
agencies on their adaptation strategies for AI-powered search and generative engine
optimization (GEO) capabilities. Features analysis of firms ranging from GEO
pioneers to traditional SEO agencies adapting to new search landscapes.
Search Engine Land:
Why your best content is invisible to AI search engines (and how to fix it in 30 minutes) – June 4, 2025
Practical guide to making website content accessible to AI-powered search systems like Google’s AI Overview, ChatGPT, and Perplexity. Explains why JavaScript-dependent content becomes invisible to AI and provides a 30-minute fix using proper heading structure, semantic markup, and FAQ schema.
Spark Hours – October 29, 2025
AI Development Tools & Platforms Landscape 2025
Stanford CME InnovateED – October 23, 2025
SMX Advanced EU/Berlin – October 1, 2025
Carrollton PAIR – NOLA June 2025
Pubcon Austin June 2025
June 19, 2025
AI-Powered Agencies: Automate 80% of Your SEO Work
AI and SEO Content Generation
AI and Content Generation
June 20, 2025
Local SEO in the Age of AI
May 29, 2025
Presentation for the SE Ranking AI SEO Summit.
Announcement post on LinkedIn – go leave me a comment please.
March 11, 2025
Resources for SMX GEO Master Class
February 21, 2025
Published on Medium: Winning AI SEO: Be the Authority AI Relies On
In this post I likened Google’s AI Overviews to Cliff Clavin, a character on the classic TV show Cheers. “So sure of themselves. So wrong.”
January 15, 2025
Don’t Let Ostrich SEO Ruin Your Results
May 1, 2023
My bit.ly Link in Bio
May 3, 2021
I’m a big fan of Ryan Holiday. I receive his Daily Stoic Newsletter each day.
They’re all good. Some are great. Today’s really resonated with me.
“This is the mindset for life“.
February, 2023
One of my early writings about AI Search on Near Media: Robot Revolution & the ‘AI Sandwich’
In which I said ‘I don’t believe it’s hyperbole to say, “this changes everything.”‘
April 20, 2021
Give NOLA Day Giving page for Teaching Responsible Earth Education.
I have been on the board of T.R.E.E. for the better part of two years. I was lucky enough to attend Sunship Earth with both of my children. The learning at Sunship Earth – including natural science, mindfulness, and an appreciation for the impact of our food choices literally changed my life.
Please help me support this great organization to overcome the financial hardship of the last year and to continue its great mission.
Liz King Photography – Liz lent her support to Teaching Responsible Earth Education photographing the launch of a new program “Lost Treasures.” Yes, kids and nature are a compelling subject matter. Liz, however tells their story beautifully through her lens.
Will Scott 