Imagine being THE authority on a topic and still losing the AI search. That’s exactly what’s happening to Working Genius. And the problem isn’t content quality. It’s design. A series of UX decisions are making their core message invisible to machines. Angie (my partner in all things) introduced me to the Working Genius model to …
Continue reading What AI Search Sees – and What It Doesn’t: Lessons from Working Genius
AI search—like Google AI Overviews, ChatGPT, Perplexity, and Copilot—doesn’t just crawl keywords. It retrieves, reasons, and synthesizes answers from sources it trusts.
Discover 15 expert tips on AI search optimization. Learn how to structure content, target entities, and balance AI and traditional SEO to improve search visibility.
During the course of our SMX Master Class on Generative Engine Optimization (GEO, aka AI SEO,) a number of topics came up that didn't have a specific connection to a slide.
Automate your Google Business Profile updates with Zapier, Google Sheets & AI tools. Boost SEO, stay visible, and save time. Watch the video to learn how! #LocalSEO #Automation
Google AI Overviews are the Cliff Clavin of search. So sure of themselves. So wrong. Like Cliff from Cheers, Google’s AI doesn’t always know the right answer, but it’s going to give you one anyway — confidently, whether it’s right or not. Bad news if you rely on search for accurate information. But great news …
Continue reading To Win AI SEO: Become A Discovery Optimization Expert
In the constantly evolving world of digital marketing, a seismic shift is underway. The way we search for information - a cornerstone of our online experience - is undergoing a profound transformation. As artificial intelligence (AI) continues to advance, it's not just changing the tools we use; it's redefining our entire approach to finding answers.
Higher education marketing is changing fast. As we head into 2025, new trends and technologies are reshaping how colleges and universities attract students. From authentic social media strategies to mobile-first optimization, schools must adapt to meet Gen Z’s expectations. Check out the podcast: Apple Podcasts. Read the source article: Higher Education Marketing Institute. Social Media …
Continue reading Bonus Podcast Episode: Higher Ed Marketing in 2025
Learn how to optimize your podcast for native platforms like Spotify and Apple Podcasts. From metadata to engagement metrics, improve your show’s discoverability with these proven SEO strategies.
I do a lot of my content consumption while driving, biking, running, cooking, or in other places I can't really watch YouTube. Good SEO Podcasts are hard to find due to abandoned podcasts and spam. Bluesky, a replacement for the social network which will not be named, is popping with SEO knowledge, so I thought …
Continue reading Top 10 SEO Podcasts According to Bluesky SEOs
Will Scott 