During the course of our SMX Master Class on Generative Engine Optimization (GEO, aka AI SEO,) a number of topics came up that didn't have a specific connection to a slide.
Tag: ai
Zapier + ChagGPT Automate Your Google Business Profile Updates
Automate your Google Business Profile updates with Zapier, Google Sheets & AI tools. Boost SEO, stay visible, and save time. Watch the video to learn how! #LocalSEO #Automation
To Win AI SEO: Become A Discovery Optimization Expert
Google AI Overviews are the Cliff Clavin of search. So sure of themselves. So wrong. Like Cliff from Cheers, Google’s AI doesn’t always know the right answer, but it’s going to give you one anyway — confidently, whether it’s right or not. Bad news if you rely on search for accurate information. But great news …
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The Real Impact of AI on Search Behavior
In the constantly evolving world of digital marketing, a seismic shift is underway. The way we search for information - a cornerstone of our online experience - is undergoing a profound transformation. As artificial intelligence (AI) continues to advance, it's not just changing the tools we use; it's redefining our entire approach to finding answers.
Podcast SEO Best Practices: Boost Discoverability on Spotify and Apple Podcasts
Learn how to optimize your podcast for native platforms like Spotify and Apple Podcasts. From metadata to engagement metrics, improve your show’s discoverability with these proven SEO strategies.
AI or Die AI Content Resources
References Earlier presentations on AI content Will Scott AI Content Presentations These presentations were more conceptual and focused on content repurposing for link-building. I recommend reviewing the latest as it includes some additional ideas regarding distribution. Articles Search Engine Land Repurposing content with AI: Streamlining blog roundups and skyscraper posts Near Media Robot Revolution & …
AI Content Silliness at Duluth Zenith Conference 2024
Marty Weintraub of Aimclear has been organizing this conference in association with the Duluth Chamber of Commerce's young professionals organization, Fuse, for many years. The quality of speakers Marty brings to small-town Duluth rivals some of the best-known conferences in America.
Passage Rank, Retrieval Augmented Generation, and The Future of SEO
I have come to believe that understanding Retrieval Augmented Generation (RAG), structured data, e.g., Schema.org, and the way that LLMs retrieve and store data is critical in the future of SEO.
Using Claude.ai to Summarize Existing Content
This was a fun, quick exercise. I was interested in what Claude.ai would come up with when I asked it to summarize an existing piece of content. For this exercise, I chose to ask it to give me 3 distinct summaries of Higher Education Inbound Marketing: The Key to Engaging Students and Parents. Some considerations …
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Robots, Revolution, And The Death of ChatGPT
I presented at Pubcon on AI Content last week. I’m sharing this in case any of you are interested in tools and tactics to up your AI Content game. This was a redo of a presentation I gave in the spring, wherein I looked at several AI content tools and case studies. I also used …
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Will Scott 