Friendly humanoid robot examining map while standing on busy city street

AI Video Platforms for Business: A Comprehensive 2025 Comparison

This was original published on BarnacleSEO.com on November 14, 2025 -- but bad news, that site has a manual penalty. Go figure. So I'm moving it here for your enjoyment. Executive Summary Businesses seeking to scale video production through AI platforms face a complex landscape of 10 major solutions with varying capabilities. This analysis examines …

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From Links to LLMs: The 30‑Year Road to Generative Engine Optimization

One of the things I love about the modern AI engines is their ability to educate. I will often go to the tools – ChatGPT mostly – to answer a question I have. I was inspired to think through the following after listening to Andrea Volpini and Gianluca Fiorelli on The Search Session. They referenced Tim Berners-Lee's publication of "The Semantic Web." and it got me thinking about all the other developments that have gotten us to this point in AI search.

Header image by DALL-E inspired by the sub-head: Or: How I Learned to Stop Worrying and Love the Robot.

Passage Rank, Retrieval Augmented Generation, and The Future of SEO

I have come to believe that understanding Retrieval Augmented Generation (RAG), structured data, e.g., Schema.org, and the way that LLMs retrieve and store data is critical in the future of SEO.

Photo of a sleek futuristic interface dashboard labeled 'Claude.ai', with glowing buttons, holographic displays, and touch-sensitive panels. The interface emanates a soft blue glow and has a humanoid face at its center, representing the anthropomorphized idea of Claude.ai.

Using Claude.ai to Summarize Existing Content

This was a fun, quick exercise. I was interested in what Claude.ai would come up with when I asked it to summarize an existing piece of content. For this exercise, I chose to ask it to give me 3 distinct summaries of Higher Education Inbound Marketing: The Key to Engaging Students and Parents. Some considerations …

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