Google's new BlockRank research (covered in Search Engine Journal) shows how large language models can rank web pages by reading a query alongside multiple documents and determining which one best answers what the user's looking for. DeepMind calls this In-Context Ranking (ICR), and it represents a real shift toward evaluating pages based on meaning, not …
Continue reading BlockRank and the Future of Ranking: Why Traditional SEO Still Matters
Discover 15 expert tips on AI search optimization. Learn how to structure content, target entities, and balance AI and traditional SEO to improve search visibility.
References Earlier presentations on AI content Will Scott AI Content Presentations These presentations were more conceptual and focused on content repurposing for link-building. I recommend reviewing the latest as it includes some additional ideas regarding distribution. Articles Search Engine Land Repurposing content with AI: Streamlining blog roundups and skyscraper posts Near Media Robot Revolution & …
This was a fun, quick exercise. I was interested in what Claude.ai would come up with when I asked it to summarize an existing piece of content. For this exercise, I chose to ask it to give me 3 distinct summaries of Higher Education Inbound Marketing: The Key to Engaging Students and Parents. Some considerations …
Continue reading Using Claude.ai to Summarize Existing Content
I presented at Pubcon on AI Content last week. I’m sharing this in case any of you are interested in tools and tactics to up your AI Content game. This was a redo of a presentation I gave in the spring, wherein I looked at several AI content tools and case studies. I also used …
Continue reading Robots, Revolution, And The Death of ChatGPT
Will Scott 