Header image by DALL-E inspired by the sub-head: Or: How I Learned to Stop Worrying and Love the Robot.

Passage Rank, Retrieval Augmented Generation, and The Future of SEO

I have come to believe that understanding Retrieval Augmented Generation (RAG), structured data, e.g., Schema.org, and the way that LLMs retrieve and store data is critical in the future of SEO.

Photo of a sleek futuristic interface dashboard labeled 'Claude.ai', with glowing buttons, holographic displays, and touch-sensitive panels. The interface emanates a soft blue glow and has a humanoid face at its center, representing the anthropomorphized idea of Claude.ai.

Using Claude.ai to Summarize Existing Content

This was a fun, quick exercise. I was interested in what Claude.ai would come up with when I asked it to summarize an existing piece of content. For this exercise, I chose to ask it to give me 3 distinct summaries of Higher Education Inbound Marketing: The Key to Engaging Students and Parents. Some considerations …

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