Tag: rag

Bing Query Fanout examples

Bing Just Showed Us How the Sausage Gets Made

On By Will ScottIn ai, seoLeave a comment

We analyzed 91 days of Bing's AI Performance data and found something Microsoft probably didn't intend to show us -- how Copilot's retrieval system actually selects sources, the "query fanout" pattern behind inflated citation counts, and why one page captured 69% of nearly 20,000 citations. Here's what it means for content strategy.

Header image by DALL-E inspired by the sub-head: Or: How I Learned to Stop Worrying and Love the Robot.

Passage Rank, Retrieval Augmented Generation, and The Future of SEO

On By Will ScottIn internet marketing

I have come to believe that understanding Retrieval Augmented Generation (RAG), structured data, e.g., Schema.org, and the way that LLMs retrieve and store data is critical in the future of SEO.