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The Real Impact of AI on Search Behavior

In the constantly evolving world of digital marketing, a seismic shift is underway. The way we search for information - a cornerstone of our online experience - is undergoing a profound transformation. As artificial intelligence (AI) continues to advance, it's not just changing the tools we use; it's redefining our entire approach to finding answers.

A visually engaging feature image for a blog post titled ‘Higher Ed Marketing in 2025: What You Need to Know,’ featuring symbols of higher education and digital marketing trends like a graduation cap, smartphone, data charts, and social media icons. The design includes a futuristic background with digital grids and glowing lines, using a color palette of blue, white, and gold.

Bonus Podcast Episode: Higher Ed Marketing in 2025

Higher education marketing is changing fast. As we head into 2025, new trends and technologies are reshaping how colleges and universities attract students. From authentic social media strategies to mobile-first optimization, schools must adapt to meet Gen Z’s expectations. Check out the podcast: Apple Podcasts. Read the source article: Higher Education Marketing Institute. Social Media …

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Podcast SEO Best Practices: Boost Discoverability on Spotify and Apple Podcasts

Learn how to optimize your podcast for native platforms like Spotify and Apple Podcasts. From metadata to engagement metrics, improve your show’s discoverability with these proven SEO strategies.

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Top 10 SEO Podcasts According to Bluesky SEOs

I do a lot of my content consumption while driving, biking, running, cooking, or in other places I can't really watch YouTube. Good SEO Podcasts are hard to find due to abandoned podcasts and spam. Bluesky, a replacement for the social network which will not be named, is popping with SEO knowledge, so I thought …

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You Don’t Need A Problem for A Solution

Anyone who has ever tried to edit on Wikipedia knows that seasoned Wiki editors can be particularly... ... particular, shall we say. One such particularity (peculiarity, pecadillo) is actually a good cue for those of us who write for the web. We’ve been trained by Google and SEO tools that longer is better so we …

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AI or Die AI Content Resources

References Earlier presentations on AI content Will Scott AI Content Presentations These presentations were more conceptual and focused on content repurposing for link-building. I recommend reviewing the latest as it includes some additional ideas regarding distribution. Articles Search Engine Land Repurposing content with AI: Streamlining blog roundups and skyscraper posts Near Media Robot Revolution & …

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Sunday News with ChatGPT 4o Belvita vs. Whole Grain Toast

Belvita breakfast biscuits are a convenient, fortified snack with added sugars and preservatives. Whole grain toast is a more nutrient-dense, versatile option, allowing for healthy toppings and minimal processing.

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Passage Rank, Retrieval Augmented Generation, and The Future of SEO

I have come to believe that understanding Retrieval Augmented Generation (RAG), structured data, e.g., Schema.org, and the way that LLMs retrieve and store data is critical in the future of SEO.

How much should I be paying an agency for SEO on Reddit

So if you're wondering How much should I be paying an agency for SEO? Reddit may have your answer. This was my reply to the question of how much this Reddit user should be paying for SEO. I'd be happy to hear your opinions as well.

Yes, you can talk to ChatGPT

Below is a transcript from a conversation I had with the ChatGPT App. Yes, ChatGPT has an iPhone App - Android, too, I bet - and you can use voice to talk to it. I had an idea for my State of Search Presentation in which I wanted to look at technologies that were fringe …

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