This was a fun, quick exercise. I was interested in what Claude.ai would come up with when I asked it to summarize an existing piece of content.

For this exercise, I chose to ask it to give me 3 distinct summaries of Higher Education Inbound Marketing: The Key to Engaging Students and Parents.

Some considerations for Claude.ai content summaries:

• It has a much larger context than ChatGPT, so you can put in a lot more text.
• It doesn’t read URLs, so you have to copy and paste your text.
• My methodology is to search for the URL in Google, view Google’s cached version, and copy and paste from there.

My Process to summarize with Claude.ai

Claude.ai Content Summary Step 1

Search Google for the actual URL you want to summarize.

Claude.ai Content Summary Step 2

Click the 3 dots next to the URL to get an information panel. You must click on the down arrow at the top right to see the “Cached” button.

Claude.ai Content Summary Step 3

Once you have the Cached version of the page, click the link to view the “Text-only version.”

Claude.ai Content Summary Step 4

Select, copy, and paste all of the non-navigation content into Claude.ai.

This is what Claude came up with:

Summary 1 of Higher Education Inbound Marketing Content

The article discusses how inbound marketing can be an effective strategy for higher education institutions to reach prospective students and increase enrollment.

It explains what inbound marketing is and why it is important for colleges and universities. The article provides tips on creating student and parent personas, optimizing web presence through website design and SEO, generating leads through content creation and lead nurturing, and measuring results using KPIs and analytics.

It emphasizes the need to create relevant, personalized content to attract and engage modern students.

Summary 2 of Higher Education Inbound Marketing Content

Inbound marketing focuses on attracting prospective students by providing valuable content that answers their questions and interests.

Creating specific personas for target audiences like students and parents allows for tailored marketing campaigns. A strong web presence through quality website design, blogging, and SEO builds credibility and improves visibility.

Content creation and lead nurturing guides prospects through the sales funnel. Tracking key metrics and optimizing based on results is critical for improvement. Inbound tactics help colleges actively engage and convert potential students.

Summary 3 of Higher Education Inbound Marketing Content

The key to successful higher education inbound marketing is understanding your target audiences.

Create detailed student and parent personas to craft content that resonates. Optimize web presence through design, blogging, and SEO to establish authority and improve findability. Generate and nurture leads with landing pages, lead magnets and automated workflows.

Set goals, identify KPIs and use analytics to measure and optimize efforts over time. Inbound marketing focuses on attracting prospective students by providing valuable, relevant content tailored specifically to their needs and interests.