During the course of our SMX Master Class on Generative Engine Optimization (GEO, aka AI SEO,) a number of topics came up that didn’t have a specific connection to a slide.
I thought I would make some of those resources available both to the class and to anyone interested.
More updates to come.
AI SEO Articles
- AI optimization: How to optimize your content for AI search and agents – This article talks about how LLMs crawl.
- How To Optimize for AI Overviews (SGE) – Older but still valid
- A Quick Intro to AI SEO | Search Influence – Early thinking from Search Influence
- LLM optimization: Can you influence generative AI outputs?
- Generative Engine Optimization framework introduced in new research
Schema.org Articles
- When and how to use knowledge graphs and entities for SEO
- Higher Education Schema – How Your School Can Win Google
- A Complete Guide to Local Business Schema Markup – AgencyAnalytics
- knowsAbout schema: A Short Guide (2025)
- What is Nesting in Schema Markup?
- What if Schema.org is just… Labels? – Jono Alderson – Theory
AI Tracking/Competitive Research
Tracking in GA 4
- How to Track Google AI Overviews (SGE) in GA4 – semKaizen
- How to Track and Report on Traffic from AI Tools in GA4 – Kick Point Playbook
AI Content Creation
AI and Local SEO
- The State of Local AI Search Results Near You
- The Near Memo: a Local SEO & Search Strategy Podcast
- Ask Maps Is Google Q&A’s AI Replacement: Here’s What It Means For Marketers
- Zapier + ChagGPT Automate Your Google Business Profile Updates
Will Scott 