If You Want to Win at Sales You Need An Amazing Swim Coach

Follow Jack Daly's prescription and you can make referrals a significant part of your marketing strategy. Jack uses the analogy of his triathlon swim coach to illustrate how easy it can be. In this era of working smarter rather than harder, referrals just make sense as this infographic from invespCRO demonstrates: 84% of people trust …

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Opposites, or Yin/Yang – Optimizing Angie and Will’s Potential

Every once in a while I'm asked to contribute to a multi-person interview or, as in this case, miss the mark in response to a HARO request. The specific request was: Seeking co-owner entrepreneurs whose personalities and working styles clash, but who have found ways to successfully balance the tension. For example, different approaches to …

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When Governor Rick Scott came to town

When Florida Governor Rick Scott came to New Orleans on "Trade Mission", he chose to stop in at the offices of Search Influence. To this day, no one from the state of Louisiana has reached out to us similarly and I think that's odd. We did get this nice card from Governor Scott. Note he …

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Crawfishman Triathlon 2018 Race Report

The Crawfishman Triathlon in Bush, LA is a fun, locally focused race in a beautiful part of the extended New Orleans metro area. This year was especially fun for me because I got to race with Joseph, my 15 year old and his teammate Rudy, 14. Joseph and Rudy are both on the Nth Degree …

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Ironman 70.3 Florida Race Report 4/8/2018

Summary: Short attention span version. In all, I met my own modest expectations for this race. It was a hilly course - which training in New Orleans isn't great preparation for - with occasional wind. The swim was good, the bike was great, and the run was a sh*tshow (which I expected). My total time, …

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