Over at Search Influence: Learnings from Local U Advanced in Denver

I had the good fortune to take part in Local U Advanced in Denver on September 19th. I wrote about it on the Search Influence blog. The bullet points: Sterling Sky is buying Local U We've been wrong all along about <title> tag length Google is whomping Yelp in reviews, even in Yelp's typically strong …

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If You Want to Win at Sales You Need An Amazing Swim Coach

Follow Jack Daly's prescription and you can make referrals a significant part of your marketing strategy. Jack uses the analogy of his triathlon swim coach to illustrate how easy it can be. In this era of working smarter rather than harder, referrals just make sense as this infographic from invespCRO demonstrates: 84% of people trust …

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Opposites, or Yin/Yang – Optimizing Angie and Will’s Potential

Every once in a while I'm asked to contribute to a multi-person interview or, as in this case, miss the mark in response to a HARO request. The specific request was: Seeking co-owner entrepreneurs whose personalities and working styles clash, but who have found ways to successfully balance the tension. For example, different approaches to …

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When Governor Rick Scott came to town

When Florida Governor Rick Scott came to New Orleans on "Trade Mission", he chose to stop in at the offices of Search Influence. To this day, no one from the state of Louisiana has reached out to us similarly and I think that's odd. We did get this nice card from Governor Scott. Note he …

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Crawfishman Triathlon 2018 Race Report

The Crawfishman Triathlon in Bush, LA is a fun, locally focused race in a beautiful part of the extended New Orleans metro area. This year was especially fun for me because I got to race with Joseph, my 15 year old and his teammate Rudy, 14. Joseph and Rudy are both on the Nth Degree …

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Ironman 70.3 Florida Race Report 4/8/2018

Summary: Short attention span version. In all, I met my own modest expectations for this race. It was a hilly course - which training in New Orleans isn't great preparation for - with occasional wind. The swim was good, the bike was great, and the run was a sh*tshow (which I expected). My total time, …

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Hey Will why aren’t you at #Pubcon?

Some of my friends (thank you) have noticed that I'm not at #Pubcon. I'm really bummed that I'm not there. I was really excited, both to speak on two panels, and to visit with industry friends. I wanted to write this so that everybody would know what was going on with me, from the horse's …

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Economic Development: Louisiana Top 10 for Doing Business via @GNOInc

I received an email from Michael Hecht of GNO Inc., our regional economic development corporation in which he talks about this recent report from "Area Development Online". #1 in Cooperative State Government (best of 50 states in the USA) #2 in Incentives Programs #2 in Economic Recovery #3 in Leading Workforce Development Programs #3 in …

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