On occasion I get asked to take part in a media event, or in an ongoing series of posts like Barry Schwartz SEO Roundtable Series "Honor an SEO / SEM" for which I have to provide interview-like responses to a series of questions. What I love about these opportunities is they cause me to reflect. …
Category: business
Search Influence layoffs make March 28th the worst day of the year
Search Influence laid off 5 full-time employees today and eliminated 2 part-time jobs. "It's a marathon, not a sprint" they say. Except they don't tell you it's a marathon through a battlefield. That at mile 12 you might get shot. And at mile 19 the bridge might be out and at mile 25 -- I …
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Scam Alert – eGumball
Scam Alert! One of our clients made an update to his map marker location, shortly after which he received a phone call from someone identifying themselves as a "Google Specialist". The caller identified that there was a location update. Verify the correct address and then said “your business is listed as miscellaneous” — our customer …
The Elevator Pitch Template
For [target customer] who [statement of need or opportunity] the [product name] is a [product category] that [key benefit, compelling reason to buy]. Unlike [primary competitive alternative] our product [statement of primary differentiation]. From: The Agile Samurai
Will Scott 