I was looking for more contact info for Luther Lowe and noticed his tweet about a blog post explaining Yelp’s Review Filter. Luther does a good job of explaining the Yelp Review Filter and Yelp has commissioned a video which tries to explain it in a friendly way. The review filter, Yelp’s legal woes and the general state of Yelpdom have been the topics of many conversations lately.

While in Portland last week presenting on Facebook Marketing at SEMpdx SearchFest I had a couple great dinners with some really smart people. One of those dinners included the aforementioned smart person Luther Lowe who is part of Yelp’s business outreach team.

From what I could discern, that the most critical component of the review filter is one which looks at a users yelpish tendancies to see how active a yelper they are. In other words, if you just created your account, or have a very thin profile you might get filtered.

I can see it. I understand it, but I think the position Yelp takes regarding small businesses requesting reviews is unreasonable. And, their system presumes guilt which is downright un-American.

I’m assured by some of Luther’s colleagues with whom I spoke at SMX West that there are semantic elements too. But, it looks like the biggest factor is how “real” you look by virtue of your history on Yelp.

But, as we learned at SMX, Yelp has 180 in Sales & Marketing as compared to 40 Engineers.

New post on the Search Influence Blog in response to a post on the Yelp Blog.