Google AI Overviews are the Cliff Clavin of search.

So sure of themselves. So wrong.

Like Cliff from Cheers, Google’s AI doesn’t always know the right answer, but it’s going to give you one anyway — confidently, whether it’s right or not.

Bad news if you rely on search for accurate information. But great news if you’re in SEO.

Why? Because bad AI answers are an opportunity.

If AI is getting it wrong, that means there’s not enough strong data in its training set or index. It needs to pull from somewhere. So let’s give it something better to pull from.

✅ Syndicate your content.
✅ Remix and repurpose it.
✅ Make sure the AI sees you as the authority and everywhere.

If you want to win in AI SEO, don’t just be right. Be authoritative and everywhere.

Read my take on this in more detail on Medium.

Bonus: this was a helpful content from Shelley Walsh and Alex Moss.