This was a fun, quick exercise. I was interested in what Claude.ai would come up with when I asked it to summarize an existing piece of content. For this exercise, I chose to ask it to give me 3 distinct summaries of Higher Education Inbound Marketing: The Key to Engaging Students and Parents. Some considerations …
Continue reading Using Claude.ai to Summarize Existing Content
I just published the first of a new series on the Higher Education Marketing Institute blog. I'm not sure HEMI (as I'm calling it) will be the final home, but I thought it would be interesting to use AI to gather and glean insights from some of the more prominent Higher Education Marketing blogs. Check …
Continue reading Higher Education Marketing Blogs 10/18/2023
I asked ChatGPT to summarize my recent article on LinkedIn on Higher Education SEO and this is what it came up with. I had previously fed it examples of some of my more provocative work. What do you think? In this eye-opening piece, I dig into the untapped potential of Search Engine Optimization (SEO) within …
Continue reading Unlock the Higher Education SEO Goldmine: Secrets They Don’t Want You to Know!
I've been thinking a lot about Barnacle SEO recently. Some of the reason is a renewed focus on link-building, which is at the core of Barnacle SEO. In response to this post on LinkedIn, my old friend Rich Hargrave asks '… where are the"barnacles"?' In my reply, I was trying to come up with an …
I've been testing a number of link building services including some from Chris Palmer SEO. He and I were chatting by phone and he asked if I'd be willing to go live with him. Chris is a big fan of "tiered link building" and so I asked him for some ideas on strategy, pacing of …
Continue reading Live Q&A On Tiered Link Building With Chris Palmer SEO
As an experienced SEO, I have seen many lazy marketers turn to AI content generators like ChatGPT to save time and effort in creating content. While these tools can be helpful in generating ideas and even some rough drafts, relying solely on AI content creation can have serious consequences. In this article, we will explore …
Continue reading Lazy SEO ChatGPT: The Risks of Using AI for Content Creation
Forever ago, I came across a blog post that used the phrase "Hard Hat SEO." I've gone looking for that piece a few times. There's an abandoned URL and LinkedIn profile, but not the post. I always love that phrase - Hard Hat SEO. The author says, "I'm not a black hat; I'm not a …
Prompt: propose a 3 day itinerary for New Orleans Day 1: Explore the French Quarter and visit popular landmarks like Jackson Square and St. Louis Cathedral Walk along Bourbon Street for unique shopping and dining experiences Visit the New Orleans Museum of Art (NOMA) Take a riverboat tour on the Mississippi River for a view …
Continue reading A 3-day Itinerary for New Orleans from ChatGPT
Then it wouldn't be so obvious when I'm testing.
I had the good fortune to take part in Local U Advanced in Denver on September 19th. I wrote about it on the Search Influence blog. The bullet points: Sterling Sky is buying Local U We've been wrong all along about <title> tag length Google is whomping Yelp in reviews, even in Yelp's typically strong …
Continue reading Over at Search Influence: Learnings from Local U Advanced in Denver
Will Scott 