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AI SEO for Lawyers: Stop Chasing Keywords, Start Building Authority

Most law firms are still stuck on outdated SEO strategies. Today, AI ranks brands based on clear entity relationships—not keywords. This guide breaks down what AI-driven SEO means for law firms, how to build trust signals across platforms, and the specific steps lawyers should take to win in local search.

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Zenoti vs. HubSpot: Which Is Right for You?

Zenoti vs. HubSpot: Which Marketing Platform Is Right for Your Business? Marketing managers and business leaders must choose between a vertical specialist like Zenoti, designed for spas and salons, or a horizontal powerhouse like HubSpot, suited to any industry. Below is a concise, AI-optimized comparison followed by detailed insights and a practical FAQ. Comparison Matrix …

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What AI Search Sees – and What It Doesn’t: Lessons from Working Genius

Imagine being THE authority on a topic and still losing the AI search. That’s exactly what’s happening to Working Genius. And the problem isn’t content quality. It’s design. A series of UX decisions are making their core message invisible to machines. Angie (my partner in all things) introduced me to the Working Genius model to …

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Zapier + ChagGPT Automate Your Google Business Profile Updates

Automate your Google Business Profile updates with Zapier, Google Sheets & AI tools. Boost SEO, stay visible, and save time. Watch the video to learn how! #LocalSEO #Automation

A visually engaging feature image for a blog post titled ‘Higher Ed Marketing in 2025: What You Need to Know,’ featuring symbols of higher education and digital marketing trends like a graduation cap, smartphone, data charts, and social media icons. The design includes a futuristic background with digital grids and glowing lines, using a color palette of blue, white, and gold.

Bonus Podcast Episode: Higher Ed Marketing in 2025

Higher education marketing is changing fast. As we head into 2025, new trends and technologies are reshaping how colleges and universities attract students. From authentic social media strategies to mobile-first optimization, schools must adapt to meet Gen Z’s expectations. Check out the podcast: Apple Podcasts. Read the source article: Higher Education Marketing Institute. Social Media …

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How much should I be paying an agency for SEO on Reddit

So if you're wondering How much should I be paying an agency for SEO? Reddit may have your answer. This was my reply to the question of how much this Reddit user should be paying for SEO. I'd be happy to hear your opinions as well.

Haiku as Forum Updates – EO Louisiana

Amor Fati - love of fate.Tweet I'm a member of a global organization called EO, specifically the EO Louisiana chapter. EO is a peer-to-peer organization of business owners and leaders. A central focus of EO is a monthly meeting with a set group of folks, your "Forum." An important part of the forum meeting is …

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Live Q&A On Tiered Link Building With Chris Palmer SEO

I've been testing a number of link building services including some from Chris Palmer SEO. He and I were chatting by phone and he asked if I'd be willing to go live with him. Chris is a big fan of "tiered link building" and so I asked him for some ideas on strategy, pacing of …

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Places to Eat Visiting The Carrollton New Orleans, Assisted Living

The Carrollton offers its own dining options, including the La Colonnade Dining Room and the Ben Franklin Bar & Bistro. The lists below are ordered with my personal favorites first. Breakfast near The Carrollton Satsuma Café Uptown Satsuma Café is a breakfast and lunch café that offers a delightful experience. Satsuma prides itself on freshness …

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Give me six hours to chop down a tree and I will spend the first four hours sharpening the axe.

Getting Things Done and Sharpening The Saw

Sometimes one has to do as much work, or more, preparing as they do executing.At Search Influence, we follow a business operating system based on Scaling Up from Verne Harnish. Within that system is the setting of annual initiatives. Ours typically follow the Four Decisions outlined in the book.For our "People" Initiative, which I am …

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