I just published the first of a new series on the Higher Education Marketing Institute blog. I'm not sure HEMI (as I'm calling it) will be the final home, but I thought it would be interesting to use AI to gather and glean insights from some of the more prominent Higher Education Marketing blogs. Check …
Continue reading Higher Education Marketing Blogs 10/18/2023
I presented at Pubcon on AI Content last week. I’m sharing this in case any of you are interested in tools and tactics to up your AI Content game. This was a redo of a presentation I gave in the spring, wherein I looked at several AI content tools and case studies. I also used …
Continue reading Robots, Revolution, And The Death of ChatGPT
I asked ChatGPT to summarize my recent article on LinkedIn on Higher Education SEO and this is what it came up with. I had previously fed it examples of some of my more provocative work. What do you think? In this eye-opening piece, I dig into the untapped potential of Search Engine Optimization (SEO) within …
Continue reading Unlock the Higher Education SEO Goldmine: Secrets They Don’t Want You to Know!
A little ChatGPT brilliance: "In the SEO world, heed these tricks,With Keywords, Content, and Links, the mix.Like a triad in a song that sticks,Your online presence, it uplifts." Keywords are your compass, guiding where to steer,Content is your message, for all who hear,Links are your endorsements, far and near,Together, they make your SEO strategy clear.
I've been thinking a lot about Barnacle SEO recently. Some of the reason is a renewed focus on link-building, which is at the core of Barnacle SEO. In response to this post on LinkedIn, my old friend Rich Hargrave asks '… where are the"barnacles"?' In my reply, I was trying to come up with an …
I've been testing a number of link building services including some from Chris Palmer SEO. He and I were chatting by phone and he asked if I'd be willing to go live with him. Chris is a big fan of "tiered link building" and so I asked him for some ideas on strategy, pacing of …
Continue reading Live Q&A On Tiered Link Building With Chris Palmer SEO
Forever ago, I came across a blog post that used the phrase "Hard Hat SEO." I've gone looking for that piece a few times. There's an abandoned URL and LinkedIn profile, but not the post. I always love that phrase - Hard Hat SEO. The author says, "I'm not a black hat; I'm not a …
I had the good fortune to take part in Local U Advanced in Denver on September 19th. I wrote about it on the Search Influence blog. The bullet points: Sterling Sky is buying Local U We've been wrong all along about <title> tag length Google is whomping Yelp in reviews, even in Yelp's typically strong …
Continue reading Over at Search Influence: Learnings from Local U Advanced in Denver
Scam Alert! One of our clients made an update to his map marker location, shortly after which he received a phone call from someone identifying themselves as a "Google Specialist". The caller identified that there was a location update. Verify the correct address and then said “your business is listed as miscellaneous” — our customer …
Will Scott 