Most law firms are still stuck on outdated SEO strategies. Today, AI ranks brands based on clear entity relationships—not keywords. This guide breaks down what AI-driven SEO means for law firms, how to build trust signals across platforms, and the specific steps lawyers should take to win in local search.
Zenoti vs. HubSpot: Which Marketing Platform Is Right for Your Business? Marketing managers and business leaders must choose between a vertical specialist like Zenoti, designed for spas and salons, or a horizontal powerhouse like HubSpot, suited to any industry. Below is a concise, AI-optimized comparison followed by detailed insights and a practical FAQ. Comparison Matrix …
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Amor Fati - love of fate.Tweet I'm a member of a global organization called EO, specifically the EO Louisiana chapter. EO is a peer-to-peer organization of business owners and leaders. A central focus of EO is a monthly meeting with a set group of folks, your "Forum." An important part of the forum meeting is …
I've been testing a number of link building services including some from Chris Palmer SEO. He and I were chatting by phone and he asked if I'd be willing to go live with him. Chris is a big fan of "tiered link building" and so I asked him for some ideas on strategy, pacing of …
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Sometimes one has to do as much work, or more, preparing as they do executing.At Search Influence, we follow a business operating system based on Scaling Up from Verne Harnish. Within that system is the setting of annual initiatives. Ours typically follow the Four Decisions outlined in the book.For our "People" Initiative, which I am …
This is a brief post about the New Orleans City Business Best Places to Work annual award. New Orleans City Business, like many city business journals offers a number of awards and recognitions for the local business community. The New Orleans City Business Best Places to Work is a list of New Orleans Businesses who …
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Welcome to week-9 of Work from Home at Search Influence. Some of you may have shifted your workday focus and / or location sooner or later than we did, but likely you, too, have seen a big difference for a solid 2 months or so. I typically start our Monday morning, all-team meeting with some …
I had the good fortune to take part in Local U Advanced in Denver on September 19th. I wrote about it on the Search Influence blog. The bullet points: Sterling Sky is buying Local U We've been wrong all along about <title> tag length Google is whomping Yelp in reviews, even in Yelp's typically strong …
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Follow Jack Daly's prescription and you can make referrals a significant part of your marketing strategy. Jack uses the analogy of his triathlon swim coach to illustrate how easy it can be. In this era of working smarter rather than harder, referrals just make sense as this infographic from invespCRO demonstrates: 84% of people trust …
Continue reading If You Want to Win at Sales You Need An Amazing Swim Coach
Every once in a while I'm asked to contribute to a multi-person interview or, as in this case, miss the mark in response to a HARO request. The specific request was: Seeking co-owner entrepreneurs whose personalities and working styles clash, but who have found ways to successfully balance the tension. For example, different approaches to …
Continue reading Opposites, or Yin/Yang – Optimizing Angie and Will’s Potential
Will Scott 